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At First Choice, we’re still part of TUI Group, which means we can bring you loads of top TUI holiday picks, too.

TUI is one of the leading travel companies, with decades of experience helping their 21 million customers to Live Happy. As a global brand with the largest holiday fleet in Europe, TUI’s history dates all the way back to 1923. But in the UK, it all started with the Thomson Travel Group in 1965, which became TUI in 2002. Thomson Holidays then became TUI UK and Thomson Cruises became Marella Cruises.

In 2007, First Choice – the home of All Inclusive back then – joined TUI and in 2023, we rebranded and got picky – now, here we are!

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Top TUI Holiday deals

These places have got rave reviews.

Low Availability

Orka Village Hisaronu

Hisaronu, Dalaman Region, Turkey
star star star star star
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TripAdvisor Rating of 4.5 out of 5 (1233)

London Stansted - 7 Nights - Bed and Breakfast

Based on 2 Adults - 8 May 2025

Low Availability

Talayot Apartments

Cala n Forcat, Menorca, Balearic Islands, Spain
star star star star star
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TripAdvisor Rating of 4 out of 5 (1461)

Birmingham - 7 Nights - Self Catering

Based on 2 Adults - 2 May 2025

Low Availability

Protur Aparthotel Bonaire - Self Catering

Cala Bona, Majorca, Balearic Islands, Spain
star star star star star
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TripAdvisor Rating of 4.5 out of 5 (3340)

London Gatwick - 7 Nights - Self Catering

Based on 2 Adults - 25 April 2025

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TUI Suneo Estival

La Pineda, Costa Dorada, Mainland Spain, Spain
star star star star star
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London Southend - 7 Nights - Half Board

Based on 2 Adults - 17 May 2025

Hotel Rio Park

Benidorm, Costa Blanca, Mainland Spain, Spain
star star star star star
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TripAdvisor Rating of 4 out of 5 (4594)

Birmingham - 7 Nights - Full Board

Based on 2 Adults - 5 April 2025

Protur Floriana - Self Catering

Cala Bona, Majorca, Balearic Islands, Spain
star star star star star
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TripAdvisor Rating of 4 out of 5 (917)

Birmingham - 7 Nights - Self Catering

Based on 2 Adults - 2 May 2025

Low Availability

Aes Club Hotel

Ovacik, Dalaman Region, Turkey
star star star star star
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TripAdvisor Rating of 4 out of 5 (2186)

London Stansted - 7 Nights - All Inclusive

Based on 2 Adults - 1 May 2025

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Golden Donaire Beach

La Pineda, Costa Dorada, Mainland Spain, Spain
star star star star star
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TripAdvisor Rating of 4 out of 5 (2341)

London Southend - 7 Nights - Half Board

Based on 2 Adults - 17 May 2025

Lalila Blue Suites

Marmaris, Dalaman Region, Turkey
star star star star star
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TripAdvisor Rating of 4.5 out of 5 (2138)

London Gatwick - 7 Nights - All Inclusive

Based on 2 Adults - 31 March 2025

Hotel Flamingo Oasis

Benidorm, Costa Blanca, Mainland Spain, Spain
star star star star star
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TripAdvisor Rating of 4 out of 5 (6374)

Birmingham - 7 Nights - All Inclusive

Based on 2 Adults - 5 April 2025

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TUI holiday destinations

TUI Airways flies to over 100 worldwide destinations. You can pick to fly as far as Thailand or Mexico or closer to home, to the likes of the Canary Islands or France.

If you’re a plane geek or an aircraft spotter, you’ll love the TUI Airways fleet. You’ve got your classic Boeing 737, and the Boeing 787 Dreamliner for long-haul flights, featuring bigger windows, seatback TVs and Premium seating.

You can fly from over 20 UK airports, too. It’s not all about London – you can start your holiday from Manchester, Bristol, Glasgow or somewhere more local to you.

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Holidays to Turkey go heavy on the sandy stuff, with a sprinkling of spice markets, temples and age-old cities thrown in for good measure.

Greece holidays toss up enough destinations to fill a football team. So whether you're after on-your-own island life or party central, there's a boot that fits.

Holidays to Spain switch it up from siesta-filled days on the beach to hip-swinging, sangria-fuelled fiestas after dark.

Holidays to Portugal are a big bundle of Blue Flag beaches, suave cities and pretty-as-a-picture islands.

Busking mariachi bands, jungle-clad ruins, chilli-fuelled enchiladas – Mexico's got a standout personality no matter which way you look at it.

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Types of TUI holidays

TUI own a whole collection of hotels for you to pick from, depending on your preference. Some are more family-friendly, while others add a touch of luxury. Check out which collections we offer here at First Choice…

Designed by TUI, tailored to you. These premium pads offer modern, high-quality surroundings for families and adults. Enjoy live cooking shows, regional and international cuisine, fitness areas and exclusive experiences. Download the BLUE® App to plan all your holiday activities.

 

Sensatori by TUI BLUE offers indulgent resorts with adults-only and family areas. Enjoy room upgrades like swim-up spots and private pool suites. The All-Inclusive package includes a premium buffet, three specialty restaurants, childcare services, shows, classes, and a luxury spa.

TUI MAGIC LIFE clubs focus on the All-Inclusive experience, located by the beach with some having private stretches. Enjoy a variety of pools, activities like Zumba®, canoeing, windsurfing, and sports courts. Families can join in or use the kids’ clubs. Evenings feature dance and acrobat shows, music performances, quiz nights, and open-air films, making it ideal for families with young children.

TUI SUNEO hotels are all about great value. A mix of three and four-star hotels to offer something more budget friendly. Some are for families, others are adults only but both types have got activity programmes. The destinations you’ll find them in are all the classics, covering both short-haul and long-haul. Pick All Inclusive to enjoy the buffet, or opt for Self Catering. Either way, you’ll always be close to the beach.

ROBINSON hotels can always be found in scenic spots, near beaches, nature parks, or golf courses. They offer professional-grade sports, including tennis, bodyboarding, and scuba diving, along with premium gyms, a spa, personal trainers, and fitness classes. The food is also a big part of these places, enjoy a huge buffet, fortnightly tasteJAM food festivals, and à la carte dining.

Welcome to the world of Holiday Village hotels, where family fun is the name of the game! It’s like stepping into a paradise for kids and a peaceful retreat for parents all rolled into one. With top-notch pool scenes, characters that bring imaginations to life, and over 200 activities to choose from, get ready for a holiday filled with laughter, play, and unforgettable family moments.

Get ready to make a splash on your holiday. SplashWorld holidays include free, unlimited access to thrilling waterparks. Whether it’s a quick stroll or a fun shuttle ride, you’ll find waterparks located near or even right at your hotel. With a fantastic selection of SplashWorld hotels in various destinations, you can enjoy water-filled adventures in sunny Spain or dive into the fun in Turkey.

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TUI holiday inspiration