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Introducing First Choice Insiders

We’ve partnered with an amazing group of travel creators to launch the First Choice Insiders programme.

Going on holiday is the highlight of everyone’s year, so it needs to be perfect. That’s why you’ve got the power to pick your dream trip with us, from your flights and accommodation to experiences while you’re away and your transfers.

Then, there are those details that make it the holiday you really want… Beach or city? Culture or nature? 5am start or 5am finish? You decide what makes a choice perfect.

And, of course, our holidays come with ATOL and ABTA protection, so you can enter your picky era stress-free. You can even pick the way you pay, with direct debit, low deposits and flexible payment options available, and cancel for free* with First Choice Flex when your plans collide.

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Why pick First Choice

INSIDER PICKS

INSIDER PICKS

Our Insiders are travelling our 180+ destinations to bring back the best local recs.
NOT YOUR AVERAGE PACKAGE

NOT YOUR AVERAGE PACKAGE

Plane or train, add a Weather Guarantee, experiences, bags and transfers – you pick.
FEE-FREE £30pp DEPOSITS

FEE-FREE £30pp DEPOSITS

Spread the cost with low-deposit payment plans and absolutely no admin fees.*
CANCEL FOR FREE WITH FLEX

CANCEL FOR FREE WITH FLEX

Book with Flex to cancel for free* for whatever reason up to 48 hours before you fly.
WE GOT YOU

WE GOT YOU

For 30 years + 4.3 on Trustpilot + ABTA & ATOL protection + 24/7 on-trip chat.

Top holiday destinations

Holidays to Spain switch it up from siesta-filled days on the beach to hip-swinging, sangria-fuelled fiestas after dark.

Greece holidays toss up enough destinations to fill a football team. So whether you're after on-your-own island life or party central, there's a boot that fits.

Holidays to Turkey go heavy on the sandy stuff, with a sprinkling of spice markets, temples and age-old cities thrown in for good measure.

Holidays to Cyprus tick all the right boxes, from beautiful beaches and ancient history to a serious party scene.

Holidays to Dubai bring you to a desert metropolis, with ultra-modern skyscrapers close to a hot and sunny seaside.

Whether it's the wall-to-wall sunny skies, the palm-fringed beaches, or the ‘home of reggae' crown that tempts you, a holiday to Jamaica won't disappoint.

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Book your dream holiday

Nailing down a destination can be a struggle if you’re not sure what kind of holiday you’re after, so start with a type and go from there. All Inclusive holidays are all about treating your future self – pay a bit extra when you book, and then there are no convos about who’s getting the next round of piña coladas. Greece, Turkey and Cyprus are popular picks for going all-in.

If you’re happiest by the ocean, beach holidays are the one for you. Islands are your best friend for capitalising on coastlines, like Tenerife in the Canaries or Majorca in the Balearics. And if you fancy heading further afield, Mexico’s textbook beaches and solid sunshine record are always a good shout.

When you’ve only got a few precious days of annual leave left, city breaks are just right for a short and sweet trip. Spend days strolling along pretty streets, browsing markets and soaking up historical sites. Paris and Rome are high on the must-visit list, and Budapest and Barcelona are known for their buzzy vibes and lively nightlife.

For a full-blown boujie situation, it’s got to be a luxury holiday. We’re talking five-star stays with luxe looks from top to bottom, swim-up rooms and VIP-level service. If you’re thinking ‘that’s a bit of me’, places like the French Riviera, Dubai and the Maldives don’t mess about when it comes to the best of the best.

Core memories loading – get away from it all for some proper quality time together. A huge hotel with a waterpark, back-to-back activities and a kids’ pool are perfect for little ones. If you’ve got teenagers who like their own space, an apartment with plenty of room is a good idea. All Inclusive buffets will keep everyone happy, and if you want to keep the cost down, look out for holidays with free kids’ places.

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Holidays under £500pp

Low Availability

Orka Village Hisaronu

Hisaronu, Dalaman Region, Turkey
star star star star star
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TripAdvisor Rating of 4.5 out of 5 (1233)

London Gatwick - 5 Nights - Bed and Breakfast

Based on 2 Adults - 2 May 2025

Hotel Rio Park

Benidorm, Costa Blanca, Mainland Spain, Spain
star star star star star
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TripAdvisor Rating of 4 out of 5 (4594)

London Gatwick - 7 Nights - Full Board

Based on 2 Adults - 22 April 2025

Low Availability

Protur Floriana - Self Catering

Cala Bona, Majorca, Balearic Islands, Spain
star star star star star
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TripAdvisor Rating of 4 out of 5 (917)

Birmingham - 7 Nights - Self Catering

Based on 2 Adults - 6 May 2025

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TUI Suneo Estival

La Pineda, Costa Dorada, Mainland Spain, Spain
star star star star star
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London Southend - 7 Nights - Half Board

Based on 2 Adults - 17 May 2025

Lalila Blue Suites

Marmaris, Dalaman Region, Turkey
star star star star star
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TripAdvisor Rating of 4.5 out of 5 (2138)

London Southend - 5 Nights - All Inclusive

Based on 2 Adults - 25 April 2025

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Aes Club Hotel

Ovacik, Dalaman Region, Turkey
star star star star star
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TripAdvisor Rating of 4 out of 5 (2186)

London Luton - 7 Nights - All Inclusive

Based on 2 Adults - 14 May 2025

Port Benidorm

Benidorm, Costa Blanca, Mainland Spain, Spain
star star star star star
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TripAdvisor Rating of 4 out of 5 (2926)

London Gatwick - 7 Nights - Half Board

Based on 2 Adults - 8 April 2025

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AQI Aqua Mirage Club

Marrakech, Morocco
star star star star star
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TripAdvisor Rating of 4 out of 5 (7797)

Bristol - 7 Nights - All Inclusive

Based on 2 Adults - 5 May 2025

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Hotel Karbel

Olu Deniz, Dalaman Region, Turkey
star star star star star
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TripAdvisor Rating of 4 out of 5 (2145)

Bristol - 7 Nights - All Inclusive

Based on 2 Adults - 6 June 2025

Low Availability

Hotel Flamingo Oasis

Benidorm, Costa Blanca, Mainland Spain, Spain
star star star star star
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TripAdvisor Rating of 4 out of 5 (6374)

London Gatwick - 10 Nights - All Inclusive

Based on 2 Adults - 22 March 2025

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Holiday Inspiration

Life’s a beach when you know where to go. Are you after a calm cove all to yourself, or prefer to party it up on packed-out patches of sand? Want to surf the waves or wallow in shallow waters? Whatever kind of beach bum you are, there’s a stretch to suit your holiday style.

Life’s about the journey, not the destination – right? If that phrase rings true for you, it could be time to experience the world of flight-free travel. We’ve teamed up with Byway – experts in flight-free travel across Europe and beyond – to introduce flight-free holidays with First Choice.

If you were a city break destination, where would you be? Everyone’s got something they look for when they’re holiday browsing.

We post a fresh set of deals, handpicked by our dedicated holiday experts, every Wednesday. How about a quick city break, full-on relaxation by the beach or a flight-free adventure across Europe and beyond? The choice is yours.

Want to make the most of your time away? Why stick to one place when you can tick off several in one holiday? We’ve picked out the perfect destinations for a see-it-all islandhopping holiday… 

Looking for a child-friendly holiday destination, but no idea where to start. To help you make the best choices for your first family break, take a look at our handy pick of hotels and resorts that cater to the whole gang… 

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Pick the way you pay

You can pick from a range of payment options to help you spread the cost of your next holiday

You can book our summer 2024 package holidays with a £30 deposit, as long as you’re booking at least 59 days before you’d like to depart.

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Paying for your next trip just got easier thanks to direct debit payment plans. This option means you don’t have to pay for your next holiday all in one go – you can even opt for a £0 deposit – another reason to get it booked early.

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With a small upfront payment, you can spread the cost of your holiday and get your next getaway locked in.

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You’ve heard of PayPal, but did you know it offers PayPal Credit to help pay for big purchases, like your next bucket-list getaway?

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HOT PICK

Ocean Maya Royale by H10 meets the Caribbean brief in Mexico – think palm trees and hammocks on the sand.

Book now